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Mediascapes

A summary of the key players in entertainment and media, operating in Australia
– Produced by MediaScope

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

PROGRAMMATIC WORKFLOW (within one hundredth of a second) -> 1. Consumer visits Publisher –> 2. Publisher’s Ad Server sends ad call to Sell Platforms –> 3. Sell Platforms open auction to Buy Platforms –> 4. Buy Platforms access Data Partners to determine value & bid price for ad -> 5. Real-time auction begins between Buy Platforms -> 6. Winning Buy Platform calls relevant creative through advertiser’s Ad Server -> 7. Ad Served to consumer through Publisher’s Ad Server –> 8. Ad Measured, Attributed & Verified -> 9. Trading Desk measures campaign performance & optimises

 

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)

Australian market – as at May 2015 | Download mediascape (PDF)