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Subscription television

Roshan Emmanuel, PwC Sydney
Carolyn Cosgrove, PwC Sydney
Andrew Parker, PwC Sydney

Market definition

Subscription television (STV) refers to TV network services broadcast via cable (analogue or digital), satellite or other means and includes the delivery of content over the internet (IPTV) either directly to a TV, PC, a mobile device or via a set-top box. IPTV households receive TV programming primarily via a telecoms operator wholly or partly using managed internet protocol (IP) TV technology.

Under this definition IPTV does not include video transmitted over-the-top (OTT) such as YouTube or catch-up TV, which are largely advertising-supported.

Consumer revenues from subscription video-on-demand (SVOD) services (such as Netflix and Foxtel's Presto) are included under IPTV.

This segment comprises consumer spending on basic and premium TV subscriptions for cable, satellite and IPTV services, excluding incremental or stand-alone revenues from transactional video-on-demand (VOD) and pay-per-view (PPV) services such as Apple TV (which are included within Filmed Entertainment).

This segment also comprises revenues from advertising on subscription TV services.

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Australian total market:

  • Five year historical revenues
  • Five year forecast revenues

For 11 E&M segments


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Australia at a glance:

  • Five year historical advertising revenues
  • Five year forecast advertising revenues
  • Five year historical consumer revenues
  • Five year forecast consumer revenues

For 11 E&M segments


Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

  • Consumer and educational books
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  • Filmed entertainment
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  • Internet
  • Music
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  • Out-of-home
  • Radio
  • Subscription television