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Out-of-home

Authors:
Brett Duell, PwC Sydney
Samantha Chan, PwC Sydney
David Wiadrowski, PwC Sydney

Market definition

The out-of-home (OOH) advertising market consists of advertiser spending on OOH media such as billboards, street furniture (bus shelters, kiosks), transit displays (bus sides, taxi toppers), sports arena displays and and digital out-of-home (DOOH). Digital OOH includes any out-of-home advertising media that is Internet-connected (e.g. smart billboards) and captive advertising networks such as in venues such as lift and office foyers.

OOH comprises hundreds of different formats but roadside billboards are the single most prevalent format of outdoor advertising.

Advertising on bus shelters, news racks or telephone booths are types of street-furniture.

Transit advertising is advertising placed on vehicles such as buses, train carriages and taxis. Advertisements located at airports and in train stations are also included in this category.

Alternative formats for OOH advertising can include advertisements on petrol pumps, bike racks or inside rest rooms.

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Introduction

Australian total market:

  • Five year historical revenues
  • Five year forecast revenues

For 11 E&M segments

Methodology

Special features:

  • The way I see it: Interviews with thought leaders on innovation in Australia
  • The great mobile transition

Our global perspective on trends shaping the industry

Includes a snapshot of the global advertising and consumer markets in 2014 and 2019 and an overview of key global themes

MediaScapes

An overview of the key players in entertainment and media operating in Australia

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Australia at a glance:

  • Five year historical advertising revenues
  • Five year forecast advertising revenues
  • Five year historical consumer revenues
  • Five year forecast consumer revenues

For 11 E&M segments

Chapters:

Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

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