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Newspapers

Authors:
Rob Halfpenny, PwC Melbourne
William Van, PwC Melbourne
Sam Lobley, PwC Melbourne

Market definition

This segment considers advertising spend split by print and digital, with digital covering all advertising on newspaper websites and mobile device apps.

Consumer spend on circulation is also measured and split by print (newsstand and subscription purchases) and digital (subscriptions and payments for newspapers delivered direct to connected devices – PCs, tablets, and smartphones, including fees to access
online content).

The segment considers all daily newspapers including weekend editions issued by publishers of daily papers. Advertising in free daily newspapers is included, although free weeklies are not included.

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Introduction

Australian total market:

  • Five year historical revenues
  • Five year forecast revenues

For 11 E&M segments

Methodology

Special features:

  • The way I see it: Interviews with thought leaders on innovation in Australia
  • The great mobile transition

Our global perspective on trends shaping the industry

Includes a snapshot of the global advertising and consumer markets in 2014 and 2019 and an overview of key global themes

MediaScapes

An overview of the key players in entertainment and media operating in Australia

Chapters add ons

$39 each

Access to chapters can also be purchased individually.

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Free access content plus:

Australia at a glance:

  • Five year historical advertising revenues
  • Five year forecast advertising revenues
  • Five year historical consumer revenues
  • Five year forecast consumer revenues

For 11 E&M segments

Chapters:

Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

  • Consumer and educational books
  • Consumer magazines
  • Filmed entertainment
  • Free-to-air television
  • Interactive games
  • Internet
  • Music
  • Newspapers
  • Out-of-home
  • Radio
  • Subscription television