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Music

Authors:
Joan Lee, PwC Sydney
Christina Venchiarutti, PwC Sydney
Stephen Humphries, PwC Sydney

Market definition

This segment considers consumer spend on music and is split between recorded music and live music played at concerts.

The recorded music component is split into physical and
digital elements:

  • Physical includes any retail or purchase of compact discs or vinyl records including albums and single sound recordings.
  • Digital consists of any music distributed digitally to connected devices (including PCs, tablets, smartphones and dedicated music players) and includes any music downloaded via app stores or licensed services. Digital recorded music considers the sale of any licensed music distributed digitally to connected devices (including PCs, tablets, smartphones and dedicated music players), and is split between streaming and downloads.

All consumer spend is measured at the retail level which can be substantially higher than the wholesale or trade value revenue
often reported.

The recorded music market does not consider advertising generated by internet radio services/music publishing.

For live music, consumer spend on tickets is included however merchandise is not included.

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Introduction

Australian total market:

  • Five year historical revenues
  • Five year forecast revenues

For 11 E&M segments

Methodology

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Australia at a glance:

  • Five year historical advertising revenues
  • Five year forecast advertising revenues
  • Five year historical consumer revenues
  • Five year forecast consumer revenues

For 11 E&M segments

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  • Consumer and educational books
  • Consumer magazines
  • Filmed entertainment
  • Free-to-air television
  • Interactive games
  • Internet
  • Music
  • Newspapers
  • Out-of-home
  • Radio
  • Subscription television