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Internet

Authors:
Megan Brownlow, PwC Sydney
Rujia Wang, PwC Sydney
Matt Benwell, PwC Melbourne

Market definition

Internet access

Internet access represents consumer spend on accessing
the internet and is split into two categories; mobile internet and
fixed-broadband internet.

Fixed broadband includes both wired and wireless connections (WiFi) and is a subscription to a residence or small business.

Mobile internet considers internet access over the medium of cellular air interfaces, generally via a 2.5G network or higher. This covers internet access via mobile devices and for connected devices that use embedded modems, dongles and data cards. Mobile internet subscribers are considered unique users.

Internet advertising

Internet advertising categories consist of paid search, display and classifieds, with video advertising broken out as a subset of display.

The internet advertising segment also includes online (catch-up) television, digital newspaper and digital magazine advertising and online radio. With the exception of online (catch-up) television, these are also included in their respective segments but are eliminated at a total advertising level to avoid double counting.

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Introduction

Australian total market:

  • Five year historical revenues
  • Five year forecast revenues

For 11 E&M segments

Methodology

Special features:

  • The way I see it: Interviews with thought leaders on innovation in Australia
  • The great mobile transition

Our global perspective on trends shaping the industry

Includes a snapshot of the global advertising and consumer markets in 2014 and 2019 and an overview of key global themes

MediaScapes

An overview of the key players in entertainment and media operating in Australia

Chapters add ons

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Free access content plus:

Australia at a glance:

  • Five year historical advertising revenues
  • Five year forecast advertising revenues
  • Five year historical consumer revenues
  • Five year forecast consumer revenues

For 11 E&M segments

Chapters:

Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

  • Consumer and educational books
  • Consumer magazines
  • Filmed entertainment
  • Free-to-air television
  • Interactive games
  • Internet
  • Music
  • Newspapers
  • Out-of-home
  • Radio
  • Subscription television