Megan Brownlow, PwC Sydney
Rujia Wang, PwC Sydney
Matt Benwell, PwC Melbourne
Internet access represents consumer spend on accessing
the internet and is split into two categories; mobile internet and
Fixed broadband includes both wired and wireless connections (WiFi) and is a subscription to a residence or small business.
Mobile internet considers internet access over the medium of cellular air interfaces, generally via a 2.5G network or higher. This covers internet access via mobile devices and for connected devices that use embedded modems, dongles and data cards. Mobile internet subscribers are considered unique users.
Internet advertising categories consist of paid search, display and classifieds, with video advertising broken out as a subset of display.
The internet advertising segment also includes online (catch-up) television, digital newspaper and digital magazine advertising and online radio. With the exception of online (catch-up) television, these are also included in their respective segments but are eliminated at a total advertising level to avoid double counting.
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