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Free-to-air television

Keth McLelland, PwC Sydney
Juliet Hardman, PwC Sydney
Scott Walsh, PwC Sydney

Market definition

The free-to-air (FTA) broadcast television market comprises advertising revenues generated by terrestrial TV, less agency commissions and discounts. It excludes advertising on mobile TV and websites, which is included in the internet chapter. Terrestrial FTA broadcasts are defined as those that can be received through an ordinary TV set, even if viewers can also receive such networks through a cable, satellite or digital terrestrial TV (DTT) service. In certain Asia-Pacific and global territories, revenues include public TV license fees.

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Australian total market:

  • Five year historical revenues
  • Five year forecast revenues

For 11 E&M segments


Special features:

  • The way I see it: Interviews with thought leaders on innovation in Australia
  • The great mobile transition

Our global perspective on trends shaping the industry

Includes a snapshot of the global advertising and consumer markets in 2014 and 2019 and an overview of key global themes


An overview of the key players in entertainment and media operating in Australia

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Australia at a glance:

  • Five year historical advertising revenues
  • Five year forecast advertising revenues
  • Five year historical consumer revenues
  • Five year forecast consumer revenues

For 11 E&M segments


Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

  • Consumer and educational books
  • Consumer magazines
  • Filmed entertainment
  • Free-to-air television
  • Interactive games
  • Internet
  • Music
  • Newspapers
  • Out-of-home
  • Radio
  • Subscription television