Daniel Maurer, PwC Sydney
Courtney Owen, PwC Sydney
This segment consists of both out-of-home and in-home metrics. Out-of-home covers consumer expenditure at the box office for theatrical motion pictures and advertising spend at the cinema such as on-screen advertisements before the movie.
In-home includes both digital and physical home video of films and TV programming. Physical is split between rentals and sell-through and covers consumer spend. Rentals consider spending on rentals of DVDs and videos at video stores and kiosks along with DVD-bymail services. The purchase of physical-home-video products is included in the sell-through data, with all spend considered including retail and via online ordering.
Digital home video is split into two categories: Video on demand through over-the-top (OTT)/streaming services (VOD OTT) and video on demand through subscription TV (VOD STV). Both cover consumer spend.
VOD OTT / streaming services considers revenue from stand-alone OTT services such as Apple TV/iTunes, Google Play and BigPond Movies where filmed entertainment is accessed via a broadband or wireless internet connection and can be viewed on a PC, TV, tablet or smartphone. This revenue is from transactional video on demand (TVOD) services that do not require a subscription.
VOD STV considers revenue from transactional video on demand (VOD) and pay per view (PPV) services provided by a subscription TV provider (including IPTV providers) as part of a TV subscription package or as an enhancement to that core package.
Note that this category excludes revenue from standalone operator OTT services, such as Apple TV/iTunes, but includes incremental revenue from packages (such as Foxtel's Box Office) that bundle VOD with conventional subscription TV services.
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