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Consumer magazines

Brent Winter, PwC Sydney
Ian Fahy, PwC Sydney
Jeremy Thorpe, PwC Sydney

Market definition

This segment considers advertising spend in both traditional print and online magazines – either direct through magazine websites or via magazines distributed directly to a connected device (including PCs, tablets and smartphones). Free magazines published under contract (custom magazines/contract or custom publishing) are included in the print advertising section.

Consumer spending includes circulation revenues and is split as spending by readers direct from retail outlets or via subscriptions in print and via downloads of individual copies or subscriptions delivered digitally direct to a mobile device.

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The following subscription options are available:

Free access



Australian total market:

  • Five year historical revenues
  • Five year forecast revenues

For 11 E&M segments


Special features:

  • The way I see it: Interviews with thought leaders on innovation in Australia
  • The great mobile transition

Our global perspective on trends shaping the industry

Includes a snapshot of the global advertising and consumer markets in 2014 and 2019 and an overview of key global themes


An overview of the key players in entertainment and media operating in Australia

Chapters add ons

$39 each

Access to chapters can also be purchased individually.

Full access


Free access content plus:

Australia at a glance:

  • Five year historical advertising revenues
  • Five year forecast advertising revenues
  • Five year historical consumer revenues
  • Five year forecast consumer revenues

For 11 E&M segments


Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

  • Consumer and educational books
  • Consumer magazines
  • Filmed entertainment
  • Free-to-air television
  • Interactive games
  • Internet
  • Music
  • Newspapers
  • Out-of-home
  • Radio
  • Subscription television