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Consumer and educational books

Josef Mirczuk, PwC Sydney
Will Turner, PwC Sydney
Steve Bosiljevac, PwC Brisbane

Market definition

This segment is split between consumer and educational books and considers spend in both electronic and print formats. Audio books are included under print books.

The consumer books category covers spending by consumers for personal use.

Educational books considers spending by schools, government agencies and students.

Books in electronic format, including library and institutional subscriptions to electronic book databases, are also included.

Educational books do not include supplemental educational spending, administrative software or testing materials.

Professional books for example legal texts, are not included in this segment.

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Australian total market:

  • Five year historical revenues
  • Five year forecast revenues

For 11 E&M segments


Special features:

  • The way I see it: Interviews with thought leaders on innovation in Australia
  • The great mobile transition

Our global perspective on trends shaping the industry

Includes a snapshot of the global advertising and consumer markets in 2014 and 2019 and an overview of key global themes


An overview of the key players in entertainment and media operating in Australia

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Free access content plus:

Australia at a glance:

  • Five year historical advertising revenues
  • Five year forecast advertising revenues
  • Five year historical consumer revenues
  • Five year forecast consumer revenues

For 11 E&M segments


Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

  • Consumer and educational books
  • Consumer magazines
  • Filmed entertainment
  • Free-to-air television
  • Interactive games
  • Internet
  • Music
  • Newspapers
  • Out-of-home
  • Radio
  • Subscription television