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The way I see it:
Interviews with thought leaders on innovation in Australia

The Australian start-up sector has the potential to contribute $109 billion or four percent of GDP to the economy by 2033, PwC research has found.1 While technology underpins nearly all disruptive start-ups, innovation goes beyond technology and can be applied to service, relationships, content, distribution, business models and funding.

Our 2015 special feature uncovers the views of significant players in innovation in Australia. PwC spoke to providers and recipients of investments in innovation, from successful crowd-funded businesses in the sharing economy and angel networks right along the funding spectrum to private equity and corporates setting up their own venture arms.

We hope you enjoy the thoughtful and often challenging views of these thought leaders as much as we did.

Daniel Petre AO

AirTree Ventures

Bruce Jeffreys

GoGet & Dresden

Joseph Skrzynski AO

CHAMP Private Equity


  1. ‘The start-up economy: How to support tech start-ups and accelerate Australian innovation’, PwC, April 2013